Fivestar Training has been the leader in basketball training for many years, boasting alumni like Carmelo Anthony, LeBron James and Michael Jordan. To bring their world-class training to the masses, Fivestar created an app that will allow anyone to work with famous trainers and athletes across many sports, all on their mobile phone. The first app was Fivestar Soccer, with other sports like Basketball and Lacrosse coming soon. Union worked with Fivestar to develop the app, focusing on a modern brand identity, branded content, digital advertising and in-app features. We worked with athletes Wayne Rooney and Alex Morgan to create original content that would help propel the brand into a new era of sports training dominance.

Fivestar Soccer / Quit :30

Fivestar Soccer / Surprise :30

Fivestar App

Fivestar Identity Design