LEGO wanted to create an inspiring and uplifting message that would show their products aren’t just for boys. Union Made Creative was tasked with the job of making a spot that shows how LEGO toys help to develop both the left and the right side of the brain and inspire a lifetime of creativity. In a time where over-parenting is the norm, we created an anthem spot that tells parents it’s okay to sometimes stand back and watch your child learn on their own.

Lego / Keep Building :60