Malaria has killed 655,000 people in 2010. Ninety-one percent of malaria-related deaths occur in Africa, the majority of whom are children under 5 years of age.
These stunning statistics are why organizations like Malaria No More exist. April 25th was National Malaria Day. In congress with Backplane (Lady Gaga’s Social Media Company, http://thebackplane.com/) we created a simple info-graphics video detailing the stunning statistics and ways to help.
We also infuenced Twitter infuencers Bill Gates, Shaquille O’Neal, Justin Bieber, Ashton Kutcher, 50 Cent, Snoop Dogg, Floyd Mayweather and Perez Hilton and more to distibute the message. In one day more there were more than 200 million consumer impressions toward malaria control awareness.
One day results:
#EndMalaria Twitter impressions: 134M+
#EndMalaria tweets sent: 23,000+
63,000 video views on YouTube
13 hours of media coverage on 6 digital billboards in Times Square