For our second year working with SFIFF we created a new campaign that would catch the eye of San Francisco and the film world at large. Using silhouettes of San Francisco natives, we incorporated film stills from this year’s festival in an outdoor campaign that took over the city.

SFIFF57 Festival Trailer

The San Francisco Film Society came to Union to raise the profile of the annual San Francisco International Film Festival in the Bay Area and world at large. And with SFIFF-sponsored films like Beasts of the Southern Wild and Chasing Ice nominated for Oscars this year, they had plenty to boast about.